>[!abstract] >[[Hansen et al. (1999)]] argue that there are two fundamentally different corporate knowledge management strategies: > >1. **Codification** (people-to-documents), which consists of capturing, storing, and reusing knowledge in databases. Here the business model is to “invest once, reuse many times” and works best for repetitive, standardized problems where the creator of the knowledge is no longer needed; or for selling mature products. > >2. **Personalization** (person-to-person), which consists of sharing tacit and experience-based knowledge directly within networks of people. Here the business model is “expert economics” that deliver high-value, customized solutions, or innovative products. > >The authors argue that successful firms do not try to use both approaches to an equal degree; but rather, they focus on one strategy and use the other in a supporting role, in an 80–20 split. >[!related] >- **North** (upstream): — >- **West** (similar): — >- **East** (different): — >- **South** (downstream): —