>[!abstract] >Eating your own dog foo or dogfooding is the practice of using one's own products or services. This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products. (Wikipedia, 2025). I wish more executives would dogfood (or at least mystery shop), especially in the airline industry. They fly their own airline, of course, but their assistant will ensure they have a seat and a boarding pass ready. They don't get to experience the broken mobile app that still requires a PNR to check in because it cannot remember who you are ; the error message "your mobile boarding pass could not be retrieved, please proceed to the airport counter" ; the nonsensical explanation given at said counter about why the boarding pass could not be issued digitally ("we must check the person's identity" — as if other airlines didn't!) ; etc. >[!related] >- **North** (upstream): — >- **West** (similar): — >- **East** (different): — >- **South** (downstream): —