>[!abstract] >Emotive conjugation is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement. When used seriously, such loaded language can lend false support to an argument through emotional connotation and implication rather than through fact (Wikipedia, 2025). >[!example] Examples >I am sparkling / You are unusually talkative / He is drunk. >I am a freedom fighter / You are a rebel / He is a terrorist. >I am eccentric / You are weird / He is mad. >I have reconsidered the matter / You have changed your mind. >I am pro choice / You are pro life / He is against abortion. >I support an estate tax / You oppose a death tax. >[!related] >- **North** (upstream): — >- **West** (similar): [[Will no one rid me of this turbulent priest]] >- **East** (different): — >- **South** (downstream): —