>[!abstract] > In sociology, peacocking is a social behavior in which a male uses ostentatious clothing and behavior to attract a female and to stand out from other competing males, with the intention to become more memorable and interesting. Peacocking is very common among men, and it can happen either consciously or subconsciously. Peacocking happens subconsciously especially when a desirable female suddenly comes into sight. Prevalence of peacocking strongly correlates with woman's level of attractiveness. ("Peacocking", 2025.) ## References - Peacocking. (2025, January 3). In *Wikipedia*. https://en.wikipedia.org/w/index.php?title=Peacocking&oldid=1245177473 ### Related to --- - [[Conspicuous consumption]] - [[Handicap principle]] - [[Veblen goods]]