>[!citation] >Hansen, Morten T., Nohria, Nitin, and Tierney, Thomas. (1999). What’s your strategy for managing knowledge?. *Harvard Business Review*. >![[Index of references.base#citation|no-toolbar]] >[!abstract] >Some companies automate knowledge management; others rely on their people to share knowledge through more traditional means. Emphasizing the wrong approach — or trying to pursue both at the same time — can quickly undermine your business.